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Startup tools

Interactive helpers to move faster: market sizing, Lean Canvas sprint, and a launch checklist.

TAM / SAM / SOM quick calculator

Not perfect — but great for pitches and planning.

Rough guess: how many you can reach + convert.

Lean Canvas sprint

Fill this in 10 minutes. Then choose 1 test for the week.

List 3 painful problems. Add evidence: what people said in interviews.
Be specific: “Year 1 uni students who…” beats “everyone”.
“For [audience] who [pain], your product is a [category] that [benefit].”
Only add features that create value. If it doesn’t prove value, delay it.
Pick ONE channel first: school clubs, TikTok, Discord, creators, communities.
Subscription, pre-orders, paid pilots, one-time purchase, sponsorships, etc.

Pro move: after you fill this, write 1 hypothesis and design 1 tiny test.

Want feedback? Message us →

Launch checklist (Friday ship ritual)

Keep your launch consistent and low-stress.

StepDone?Notes
Landing page (what it is + who for)Use one clear CTA.
One demo (video or GIF)Show value in 10–20 seconds.
One channel (where you post)Go where users already are.
One metric (signups, payments, usage)Pick one number to track.
Feedback loop (DMs + form)Collect reactions, then iterate.

Make it a habit: ship every Friday. Make your future self proud.