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Startup tools

Interactive helpers to move faster: market sizing, Lean Canvas sprint, and a launch checklist.

TAM / SAM / SOM quick calculator

Not perfect — but great for pitches and planning.

Rough guess: how many you can reach + convert.

Lean Canvas sprint

Fill this in 10 minutes. Then choose 1 test for the week.

List 3 painful problems. Add evidence: what people said in interviews.
Be specific: “Year 1 uni students who…” beats “everyone”.
“For [audience] who [pain], your product is a [category] that [benefit].”
Only add features that create value. If it doesn’t prove value, delay it.
Pick ONE channel first: school clubs, TikTok, Discord, creators, communities.
Subscription, pre-orders, paid pilots, one-time purchase, sponsorships, etc.

Pro move: after you fill this, write 1 hypothesis and design 1 tiny test.

Want feedback? Message us →

Launch checklist (Friday ship ritual)

Keep your launch consistent and low-stress.

StepDone?Notes
Landing page (what it is + who for)⬜Use one clear CTA.
One demo (video or GIF)⬜Show value in 10–20 seconds.
One channel (where you post)⬜Go where users already are.
One metric (signups, payments, usage)⬜Pick one number to track.
Feedback loop (DMs + form)⬜Collect reactions, then iterate.

Make it a habit: ship every Friday. Make your future self proud.